Market insights
Built from the same graded-sales data behind the Sales Trends table, covering January 2025 through July 2026. Every figure below is sourced from GemRate.
Each line starts at 100 in January 2025. A soccer line at 250 means soccer card sales volume that month was 2.5× its January 2025 level.
Soccer is the standout: its indexed sales climbed well ahead of every other tracked category over the period, while NFL football cards were the only category to end lower than where they started. Basketball, baseball, and hockey posted more modest, steadier gains.
Soccer as a percentage of total sales volume across all 12 tracked categories, each month.
Soccer went from a rounding error to a real category. Its share of total tracked sales grew from 2.77% in January 2025 to 11.29% in July 2026 — roughly a four-fold increase in relative market weight, even before accounting for the market's overall growth.
Top 15 players by percentage growth, filtered to those with at least $30,000 in recent 3-month sales to exclude noise from very low-volume cards.
The breakout list mixes brand-new professionals with unexpected veteran and even retired-player revivals — a reminder that short-term spikes often come from a small base of sales and don't always signal a durable trend. Cross-check any breakout name against its absolute sales volume in the Sales Trends table before reading too much into a single quarter.
Every player behind these charts is searchable in the full sales trends table, or see raw 12-month volume by sport on Category Volumes.