Sales growth by sport, indexed to January 2025
Each line starts at 100 in January 2025. A soccer line at 250 means soccer card sales volume that month was 2.5× its January 2025 level.
Soccer is the standout: by August 2026 its indexed sales sat at roughly 6× their January 2025 level, well ahead of basketball (3.7×), baseball (2.7×), and hockey (2.1×). NFL football cards grew the least of the five, ending at about 1.5× their starting level.